There has always been a demand for indoor decorative flooring. Finishes based on flakes, coloured quartz and swirling blends of solid colours are nothing new, and, in recent years, various forms of "polished concrete" have also become quite fashionable - from plain warehouse looks through to specialty aggregate finishes.

Resin-based flooring has proven itself over many years in these kinds of "traditional" decorative flooring applications. In fact, most applicators were able to use "generic" industrial resins as the designs were simple and methods very forgiving. The problem arose when these styles became outdated and people started wanting more. Creative, fresh designs and new application methods exposed real problems with bubbling, defoaming, crawling and colour separation (to name a few). Applicators struggled to convert their ideas into floors as every defect became costly in time, labour and product.

In 2006, we started developing products specifically to overcome the resin problems holding the decorative industry back. We produced a range of resins that actually worked to enable applicators to focus on their creativity, not on rectification. Suddenly, a new frontier of outrageous designs was within the grasp of applicators - designs that didn't just look good, but had such impact they aroused emotions in the observer, were now possible.

Additionally, and most important, the range was safer for man and environment than the traditional alternatives with our company and products independently assessed and eco-certified to ISO 14020.

It is because of all these reasons that became the "first call for decorative epoxies".