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The
decorative epoxy market is an emerging worldwide market with tremendous
potential. We started researching this niche field back in 2006 and have
seen some of the technology available around the globe. We
learnt that while there were lots of creative people with great ideas,
they were being forced to make do with available products rather than
ideal products.
This meant their progress, and the advancement of the decorative market
in general, was restricted by the limited capabilities of the products
being used. Applicators were only able to push new boundaries and try
new things on a job by job basis, depending on what their resins would
allow them to get away with.
What
has done is break the shackles by removing the limitations inherent in
the traditional decorative resins. It provides applicators with a "tool
kit" of complete products that actually work, enabling them to imagine
rather than develop and to create rather than rectify problems. With only
four simple techniques, you are able to create a diverse range of finishes,
like the Timeless, Enchanted, Spatial and Wicked designs shown on this
website.
In addition to the actual quality of the resins and what they give to
an applicator,
is ideally suited to export for the following reasons:
1)
The decorative market is generally less technical than the industrial
market. Application is simple, uses conventional tools, and as long as
you develop good habits with respect to preparation, consistently great
finishes are possible.
2) The diversity of designs comes from three resins and a small
range of pigments.
3) With a small stock of effect pigments, you can create an almost
unlimited range of designs.
4)
products enable the applicator to tailor the design to suit the customer,
which is of much greater value than simply cost of materials and labour.
5)
products are able to be manufactured overseas under licence once a relationship
has been established.
6)
products have been independently assessed and eco-certified to ISO 14020.
More and more countries are adopting similar programs and there are reciprocal
acceptance practices already in place.
And a final note - unfortunately a website can only show you 2-dimensional
images of the designs. The "wow" factor comes from seeing the
samples in real life. So, if you are impressed by the images you will
be amazed by the real thing!
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